I have seen some truly horrible signage but even I have was blown away by these three signs found on the same property. These signs have been posted for a long time and I see them driving by. It’s just wrong. Even the professional sign installation company has entirely dropped the ball. Would it kill this building to spend a few bucks on some decent signs?
Signs are the very first impression a building will give. They are a very important way to direct people to your site. You’ll spend thousands of dollars on advertising, your signage should look good and be very noticeable so that people can find you.
If you are renting a house it’s the same idea. A house with a prominent rental sign is a lot easier to find than a house without signage, especially in the dark. You want to make it easy to find and rent your apartment.
I hate to say it but filling vacancy is about eliminating a complex web of simple mistakes. Individually these mistakes would not cause a high vacancy rate. Together they lead to poor asset performance.
5 Tips for Better Signs
Placement – Signs should be placed in a prominent location.
Visibility – Check every direction for visibility. Every approach to every access point should feature a easily visible sign
Quality – The sign should be of good quality for the purpose. Spend a lot more on a permanent sign.
Quantity – Make sure you have as many signs as required to provide good visibility from every access point
Lighting – Permanent signs should be lit up at night and light bulbs should be checked and replaced when burnt out. For temporary signs trying to locate them in a lighted area is a good idea.
Having good signage is an overlooked way to attract tenants and increase free traffic to your building. After the initial investment no further outlay is required. Reexamine the signs you use and improve them if required.
Happy Signing !
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